Social Media Advertising
Result-Driven Social Media Advertising That Delivers Real Growth
What Is Social Media Advertising?
Drive Conversions, Expand Your Reach, and Connect With Ready-to-Buy Customers
Traditional marketing alone doesn’t cut it anymore. In a world where your audience spends hours scrolling, sharing, and engaging online, you need to be present where they are—and that’s on social media.
Social media advertising allows businesses to run targeted, paid campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and others. These ads aren’t just about visibility—they’re about connecting with the right people at the right time, turning casual scrollers into paying customers.
Whether you’re looking to boost brand awareness, generate leads, or increase website traffic, social media advertising is one of the most cost-effective and powerful ways to grow your business online.
Why Your Business Needs Social Media Advertising
Boost Visibility While Saving Time, Effort, and Budget
Social media platforms are always evolving—new trends emerge, algorithms shift, and customer expectations continue to grow. Simply relying on organic reach isn’t enough anymore.
That’s where paid social media advertising comes in. It’s one of the most efficient ways to put your brand in front of the right audience, increase engagement, and drive results without draining your resources. Whether you’re a local business or a growing eCommerce brand, investing in paid social campaigns allows you to get noticed—and stay top of mind.
Here’s why businesses of all sizes are turning to social media ads:
Reach New Audiences Faster
Social media ads help you target specific demographics and expand your reach quickly. At HR92, we’ve helped brands grow their followers and reach tens of thousands of users in just a few months through highly-targeted campaigns.
Amplify Top-Performing Content
Have a post that’s already getting good engagement? Boost it with a small budget to put it in front of more potential customers who are likely to care—and click.
Increase Website Conversions
From product sales to lead form submissions, social media advertising can double your conversion rate when paired with the right messaging and targeting.
Drive More Clicks and Impressions
Eye-catching ads on platforms like Instagram and Facebook grab attention. With the right creative and offer, you can drive thousands of visits to your website or landing page.
Capture High-Quality Leads
Paid campaigns let you refine your audience by location, interests, behaviors, and more—so you’re not just attracting clicks, but people who are more likely to convert.
Gain Actionable Insights
Every ad gives you data: which creatives worked, what messaging clicked, and where your audience is most active. These insights help shape smarter strategies moving forward.
Highlight Your Value Clearly
A well-crafted ad communicates your unique value in seconds. From bold visuals to strong CTAs, you can instantly show how your product or service solves a problem.
Drive Immediate Sales
Whether you’re launching a seasonal promotion or retargeting warm audiences, paid ads help convert interest into sales with timely, relevant offers.
Stay in Control of Your Budget
One of the best parts of social media advertising? You control the spend. Whether you have $100 or $10,000 to invest, you can monitor results in real-time and adjust your strategy for maximum return.
How Much Does Social Media Advertising Cost?
Invest Smartly – Maximize Every Click and Impression
Social media advertising is one of the most cost-effective ways to reach your audience—especially when compared to traditional options like print ads, TV commercials, or product placements. Despite its advantages, many businesses hesitate to dive in due to a lack of clarity about how pricing works.
At HR92, we break down the cost dynamics of social advertising for you. Whether it’s Facebook, Instagram, Twitter, or another platform, ad costs can vary depending on factors such as:
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Day and time of ad placement
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Target location
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Seasonality
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Audience demographics
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Industry niche
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Ad quality and relevance
For example, brands in industries like apparel, travel, and retail usually enjoy lower average costs per click (CPC), while sectors like finance, B2B, and consumer services typically pay more due to higher competition.
Wondering what kind of budget you’ll need? Let’s look at average ad spending across popular platforms:
Averaging around $0.97 per click, Facebook ads are among the most affordable. You can start with as little as $5/day, with a click-through rate (CTR) of about 1.11% in the News Feed.
Costs range between $0.50 – $2.00 per action (click, retweet, etc.). Promoted account campaigns are a bit steeper, usually $2.50 – $4.00 per follower.
Instagram ads are slightly higher, with average CPCs ranging from $0.60 – $2.00. CTRs hover around 0.22% in the feed.
LinkedIn’s advertising starts at a $10 daily minimum. It’s a great B2B platform, especially for recruitment and professional services, with an average CTR of 0.22%.
TikTok
TikTok ads start at $10 per 1,000 impressions (CPM). Costs vary based on the ad format and duration. Want better engagement? We can help you make the most of your spend.
For brand awareness, expect to pay $2 – $5 per 1,000 impressions. If your goal is clicks or engagement, pricing drops to $0.10 – $1.50 per interaction.
HR92’s Social Media Advertising Services
Professional Guidance to Accelerate Your Business Growth
Social Media Marketing
Running social media ads is a proven way to attract new customers and keep current ones engaged. At HR92, we take it further by pairing social advertising with conversion-focused strategies. Our team conducts deep-dive audits of your social channels to uncover what works—and what doesn’t—so we can create campaigns that not only reach your audience but convert them.
Social Media Management
We don’t just run ads—we help manage your entire social presence. From building high-performing ad campaigns on platforms like Instagram and Facebook to managing your day-to-day content across multiple accounts, HR92 ensures your brand stays consistent and effective. We’ll help you choose the right platforms and map out a plan that brings real results.
Social Media Brand Management
HR92 blends strategy and creativity to strengthen your brand across social platforms. Whether it’s Facebook, TikTok, LinkedIn, or Instagram, we create a consistent voice and style that truly reflects your brand. We also collaborate with our web team to ensure your website design and branding stay aligned—online and off.
Follower Growth
Want more followers that actually convert? We don’t chase numbers—we focus on real growth. Using data-driven strategies, we fine-tune your content, schedule smart posting times, and launch precise ad campaigns on platforms like Twitter, Pinterest, and Facebook to grow your audience with purpose.
Social Media SEO
Social media and SEO go hand in hand. At HR92, we help amplify your most valuable website content through strategic sharing and promotions across your social platforms. With smart ad targeting and a clear strategy, we increase visibility and drive qualified traffic directly to your site.
Social Media Content Writing
Let our content specialists craft high-impact, platform-ready content that speaks directly to your audience. We handle the research, strategy, and copywriting so you don’t have to. Through continuous A/B testing, we optimize ad copy and landing pages to boost engagement and drive clicks.
Social Media Reputation Management
Your online reputation matters. HR92 monitors and manages your reviews and brand mentions across platforms to protect and elevate your public image. We help you respond strategically to feedback and use positive reviews in your ad campaigns to build trust with potential customers.
Why Choose HR92 for Your Social Media Advertising?
Boost Leads, Signups, and Sales With Strategic Ad Campaigns
At HR92, we don’t just run ads — we build tailored strategies that drive meaningful business growth. Our team has helped businesses across industries tap into the power of social media advertising to reach the right audience, increase conversions, and maximize return on ad spend.
Partner with HR92 and experience a smarter, more effective way to grow your brand online. Here’s what sets us apart:
ROI-Focused Ad Strategy
We begin with a one-on-one consultation to understand your goals, budget, and current advertising efforts. Then, we develop customized, data-backed campaigns that align with your business objectives and deliver real results
In-Depth Campaign Tracking & Optimization
Performance is everything. That’s why we implement robust tracking systems, continuously optimize your campaigns, and refine targeting strategies — all to ensure your investment drives measurable success.
Clear Reporting & Data Transparency
You’ll never be left in the dark. From your first campaign audit to ongoing monthly performance reports, HR92 provides full visibility so you can see exactly how your ads are performing at any time.
Expert Consultations & Team Support
Already have an in-house team managing social ads but need strategic guidance? We offer consulting and expert support to help your internal teams improve performance and scale campaigns more effectively.
Adaptive, Multi-Platform Strategies
Whether it’s Facebook, Instagram, LinkedIn, or TikTok, we stay ahead of platform trends and algorithm changes to craft diverse, high-performing ad strategies that keep leads and conversions flowing.
Your Own Dedicated Ad Strategist
With HR92, you get a dedicated social media advertising expert who understands your business and is always available to support, adjust strategies, and answer any questions — whenever you need it.