Generative Engine Optimization Services (GEO)
Get your business found and cited in Google AI Overviews, AI Mode, ChatGPT and Perplexity. Start with a free audit that includes an AI citability score.
What GEO services actually do
Generative engine optimization (GEO) is the work of making your business easy for AI search tools to find, understand, trust and cite when someone asks a question you can answer. Some people call it AEO or AI SEO. The goal is the same: when a buyer asks an AI assistant who to hire or what to buy, your business is part of the answer. Our generative engine optimization services are built to get you there, and to show you the data.
For Google, GEO isn’t a separate discipline. Google’s guide to optimizing for generative AI features says AI Overviews and AI Mode are rooted in its core ranking and quality systems, and that optimizing for generative AI search “is optimizing for the search experience, and thus still SEO.” We build GEO on that foundation: pages Google can index and show as a snippet, content with a point of view nobody else has, and a reputation across the web that holds up.
What GEO is not: Google says you don’t need llms.txt files, “chunked” content or special AI markup to appear in its AI features. If an agency’s plan starts there, ask why.
SEO, AI Overviews and GEO: how they fit together
Three terms, one system. Here’s how they relate.
Search Engine Optimization (SEO)
Making your pages crawlable, indexable, relevant and trusted so they rank in Google’s organic results. Everything below depends on it.
Google AI Overviews and AI Mode
Google’s AI answers at the top of results and in a separate AI Mode. They retrieve pages from Google’s index and show links to the sources they draw on. A page must be indexed and eligible for a snippet to appear.
Generative Engine Optimization (GEO)
The extra work that makes those pages the ones AI tools choose: original, clearly structured content, consistent business information, and genuine mentions and reviews across the web.
The part most GEO offers skip is measurement. We track Google’s side in Search Console’s Generative AI performance report, check a fixed list of buyer questions in ChatGPT, Perplexity and Gemini each month, and score your pages with the AI citability check in our free SEO audit. You see where you’re cited, where competitors are, and what changed.
GEO tactics that don’t work, and what does
A lot of AI search advice contradicts Google’s own documentation. This is how the common tactics compare, based on Google’s generative AI features guide.
| Tactic you’ll hear about | What Google says | What we do instead |
|---|---|---|
| Add an llms.txt file | Google Search ignores it; it won’t help or hurt rankings | Fix indexing and page clarity, which Google does use |
| “Chunk” content into tiny pieces for AI | Not required; Google’s systems understand pages with several topics | Write well-organized pages with clear headings |
| Special schema for AI | No special markup is needed for AI features | Use standard structured data that matches the page |
| A page for every possible question | Doing it to manipulate AI answers violates the scaled content abuse policy | Answer related questions inside strong, original pages |
| Buy mentions across the web | Seeking inauthentic mentions isn’t as helpful as it seems | Earn real coverage and reviews |
What our GEO service includes
Each part maps to something Google or the AI platforms actually document.
AI Visibility Audit
Where you appear today in AI Overviews, AI Mode and the main assistants, which competitors get cited instead, and the pages and gaps behind it.
Non-Commodity Content
Google’s guide favors content with a unique point of view over summaries of what’s already online. We help you publish what only you know: data, pricing logic, process, real examples.
Question and Topic Research
We map the follow-up questions AI tools generate (Google calls them query fan-out) and cover them inside strong pages. Not one thin page per variation, which Google treats as scaled content abuse.
Images and Video
Google’s AI features can show images and video alongside text answers. We make sure yours are original, well described and easy to index.
Reviews and Reputation
AI answers reflect what people say about you. We help you earn genuine reviews and fix inconsistent listings. No fake or incentivized reviews, ever.
Digital PR and Earned Mentions
Coverage and citations on sites your buyers trust. Google notes that chasing inauthentic mentions doesn’t help, so we only pursue real ones.
Measurement and Reporting
Search Console’s Generative AI report, monthly prompt checks across assistants, and AI referral traffic in analytics, in one plain-English report.
Local and Ecommerce Data
Google says Business Profiles and Merchant Center feeds help products and services appear in AI responses. We keep yours complete and consistent.
Technical Foundations
Indexable, crawlable pages that can show as snippets, fast loading, no accidental blocks, and Search Console’s generative AI setting checked.
Why work with HR92 on AI search
We built our own audit engine before we sold this service. It runs 53 checks across 10 categories plus a separate AI citability score, and anyone can use it for free. We also publish our own numbers: from July 7 to October 6, 2026, hr92.com earned 25 Generative AI impressions in Search Console, all on the homepage, against 688 web impressions. Small, honestly reported, and tracked the same way we track clients. Read how in our guide to the AI performance report.
We follow Google’s guidance
Every recommendation cites Google’s documentation or the platform’s own. No llms.txt upsells, no AI hacks that break with the next update.
A plan built from your data
The audit decides the work. A local service business and a national ecommerce brand need very different GEO plans.
You own everything
Content, accounts and reporting stay in your name. If you leave, everything we built stays with you.
Honest about the limits
No one controls what an AI model says. We improve the odds that your pages are found, understood and trusted. We won’t promise a citation, and you should be wary of anyone who does.
Founder-led
Work is overseen by Abdullah Hussain, HR92’s founder (PMP, Google AI Professional Certificate), who writes about AI search on our blog.
Measured, not guessed
Search Console, analytics and monthly prompt checks show what changed. If something isn’t working, you’ll hear it from us first.
What clients say about working with Abdullah
Before HR92 became an agency, its founder Abdullah Hussain built his reputation one client at a time. These are real reviews from his Upwork and LinkedIn profiles, quoted word for word (some shortened).
4.6 out of 5 from 61 Upwork client ratings · 64 completed jobs · 13,800+ hours of client work
“Abi was an excellent SEO strategist and project manager. He managed to rank our website well for the keywords that we used, and he was very organized and supportive as a project manager.”
Founder and digital marketing strategist
LinkedIn recommendation, May 2023
“Abdullah has great knowledge and expertise in SEO. His strong and clear communication were useful for completing the project as intended, without deviations.”
Client, technical SEO and Google News
Upwork review, 5.0 stars, August 2020
Sources: Upwork profile and LinkedIn, checked October 2026.
GEO services: FAQs
What is generative engine optimization (GEO)?
GEO is the work of making your business easy for AI search tools such as Google AI Overviews, AI Mode, ChatGPT and Perplexity to find, trust and cite. For Google, it builds on SEO: Google says its AI features rely on its core ranking systems, so indexable, original and trusted pages come first.
Is GEO different from SEO?
Partly. Google says optimizing for its AI features is still SEO. GEO adds a focus on being cited in answers rather than ranked in a list: original content, consistent business information, genuine mentions and reviews, and tracking across several AI assistants.
How do you measure AI visibility?
Search Console’s Generative AI performance report shows impressions and clicks from Google’s AI features. For other assistants, we check a fixed list of buyer questions each month and record which sources get cited. Analytics shows referral traffic from AI tools.
Do I need an llms.txt file?
Not for Google. Google says its Search ignores llms.txt files and that they won’t help or hurt your visibility. Some other services may read them, so it’s fine to have one, but it isn’t where results come from.
How long does GEO take?
Similar to SEO: months, not weeks. Pages have to be crawled, indexed and trusted before AI features use them. Fixes to pages that already rank can show up sooner. We give you a realistic estimate after the audit.
Can you guarantee my business will appear in ChatGPT or AI Overviews?
No. AI answers change by question, user and time, and no agency controls them. We can improve the odds that your pages are found, understood and cited, and show you the data every month.
