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Pay Per Click (PPC) Marketing

Instant Visibility. Smarter Advertising. Real Results.

What is Pay Per Click (PPC)?

Pay Per Click (PPC) is a digital advertising model where you only pay when someone clicks on your ad.
It’s a fast and efficient way to drive targeted traffic to your website.
With PPC, your business can appear on top of search engine results, social media feeds, and websites your customers visit.
It’s ideal for promoting products, services, or time-sensitive offers.
Whether you’re launching a new brand or scaling an existing one, PPC offers instant visibility.
Unlike SEO, which takes time, PPC can generate immediate results.
You have full control over your budget, targeting, and ad messaging.
Every click is a potential lead—making PPC one of the most cost-effective marketing channels.

How Does PPC Work?

PPC works by placing your ads in front of the right audience at the right time. Here’s how it functions step-by-step:

[difl_advanced_blurb title=”Keyword Targeting” image=”https://hr92.com/wp-content/uploads/2025/04/4.png” image_icon_container_position=”outside” image_placement=”flex_left” image_icon_alignment=”left” image_icon_item_align=”flex-start” image_container_width=”76px” content_width=”100%” blurb_img_margin=”|10px|||false|false” title_margin=”20px||||false|false” content_margin=”10px||||false|false” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”22px” content_body_font=”|300|||||||” content_body_font_size=”16px” custom_padding=”|||10px|false|false” animation_style=”flip” animation_duration=”1200ms” animation_delay=”500ms” title_font_size_tablet=”21px” title_font_size_phone=”20px” title_font_size_last_edited=”on|tablet” content_body_font_size_tablet=”16px” content_body_font_size_phone=”14px” content_body_font_size_last_edited=”on|phone” border_width_left=”3px” border_color_left=”#003092″ global_colors_info=”{}”]

You choose keywords or audience characteristics relevant to your product or service.

[/difl_advanced_blurb][difl_advanced_blurb title=”Ad Placement” image=”https://hr92.com/wp-content/uploads/2025/04/5.png” image_icon_container_position=”outside” image_placement=”flex_left” image_icon_alignment=”left” image_icon_item_align=”flex-start” image_container_width=”76px” content_width=”100%” blurb_img_margin=”|10px|||false|false” title_margin=”20px||||false|false” content_margin=”10px||||false|false” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”22px” content_body_font=”|300|||||||” content_body_font_size=”16px” custom_padding=”|||10px|false|false” animation_style=”flip” animation_duration=”1200ms” animation_delay=”500ms” title_font_size_tablet=”21px” title_font_size_phone=”19px” title_font_size_last_edited=”on|tablet” content_body_font_size_tablet=”16px” content_body_font_size_phone=”14px” content_body_font_size_last_edited=”on|phone” border_width_left=”3px” border_color_left=”#00879e” global_colors_info=”{}”]

Your ad appears when someone searches those keywords or matches your audience criteria.

[/difl_advanced_blurb][difl_advanced_blurb title=”Bidding System” image=”https://hr92.com/wp-content/uploads/2025/04/6.png” image_icon_container_position=”outside” image_placement=”flex_left” image_icon_alignment=”left” image_icon_item_align=”flex-start” image_container_width=”76px” content_width=”100%” blurb_img_margin=”|10px|||false|false” title_margin=”20px||||false|false” content_margin=”10px||||false|false” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”22px” content_body_font=”|300|||||||” content_body_font_size=”16px” custom_padding=”|||10px|false|false” animation_style=”flip” animation_duration=”1200ms” animation_delay=”500ms” title_font_size_tablet=”21px” title_font_size_phone=”19px” title_font_size_last_edited=”on|tablet” content_body_font_size_tablet=”16px” content_body_font_size_phone=”14px” content_body_font_size_last_edited=”on|phone” border_width_left=”3px” border_color_left=”#ffab5b” global_colors_info=”{}”]

You bid against other advertisers for ad placement—higher quality and relevance often wins.

[/difl_advanced_blurb][difl_advanced_blurb title=”Ad Display” image=”https://hr92.com/wp-content/uploads/2025/04/7.png” image_icon_container_position=”outside” image_placement=”flex_left” image_icon_alignment=”left” image_icon_item_align=”flex-start” image_container_width=”76px” content_width=”100%” blurb_img_margin=”|10px|||false|false” title_margin=”20px||||false|false” content_margin=”10px||||false|false” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”22px” content_body_font=”|300|||||||” content_body_font_size=”16px” custom_padding=”|||10px|false|false” animation_style=”flip” animation_duration=”1200ms” animation_delay=”500ms” title_font_size_tablet=”21px” title_font_size_phone=”19px” title_font_size_last_edited=”on|tablet” content_body_font_size_tablet=”16px” content_body_font_size_phone=”14px” content_body_font_size_last_edited=”on|phone” border_width_left=”3px” border_color_left=”#f93827″ global_colors_info=”{}”]

Ads show up on platforms like Google, Facebook, Instagram, or YouTube.

[/difl_advanced_blurb][difl_advanced_blurb title=”You Pay Per Click” image=”https://hr92.com/wp-content/uploads/2025/04/8.png” image_icon_container_position=”outside” image_placement=”flex_left” image_icon_alignment=”left” image_icon_item_align=”flex-start” image_container_width=”76px” content_width=”100%” blurb_img_margin=”|10px|||false|false” title_margin=”20px||||false|false” content_margin=”10px||||false|false” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”22px” content_body_font=”|300|||||||” content_body_font_size=”16px” custom_padding=”|||10px|false|false” animation_style=”flip” animation_duration=”1200ms” animation_delay=”500ms” title_font_size_tablet=”21px” title_font_size_phone=”19px” title_font_size_last_edited=”on|tablet” content_body_font_size_tablet=”16px” content_body_font_size_phone=”14px” content_body_font_size_last_edited=”on|phone” border_width_left=”3px” border_color_left=”#4c7b8b” global_colors_info=”{}”]

You’re only charged when someone actually clicks on your ad—not just for views.

[/difl_advanced_blurb][difl_advanced_blurb title=”Performance Tracking” image=”https://hr92.com/wp-content/uploads/2025/04/9.png” image_icon_container_position=”outside” image_placement=”flex_left” image_icon_alignment=”left” image_icon_item_align=”flex-start” image_container_width=”76px” content_width=”100%” blurb_img_margin=”|10px|||false|false” title_margin=”20px||||false|false” content_margin=”10px||||false|false” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”22px” content_body_font=”|300|||||||” content_body_font_size=”16px” custom_padding=”|||10px|false|false” animation_style=”flip” animation_duration=”1200ms” animation_delay=”500ms” title_font_size_tablet=”21px” title_font_size_phone=”19px” title_font_size_last_edited=”on|tablet” content_body_font_size_tablet=”16px” content_body_font_size_phone=”14px” content_body_font_size_last_edited=”on|phone” border_width_left=”3px” border_color_left=”#23486a” global_colors_info=”{}”]

You can monitor how each ad is doing and adjust your campaign in real time.

[/difl_advanced_blurb][difl_advanced_blurb title=”High Intent Targeting” image=”https://hr92.com/wp-content/uploads/2025/04/10.png” image_icon_container_position=”outside” image_placement=”flex_left” image_icon_alignment=”left” image_icon_item_align=”flex-start” image_container_width=”76px” content_width=”100%” blurb_img_margin=”|10px|||false|false” title_margin=”20px||||false|false” content_margin=”10px||||false|false” _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”22px” content_body_font=”|300|||||||” content_body_font_size=”16px” custom_padding=”|||10px|false|false” animation_style=”flip” animation_duration=”1200ms” animation_delay=”500ms” title_font_size_tablet=”21px” title_font_size_phone=”19px” title_font_size_last_edited=”on|tablet” content_body_font_size_tablet=”16px” content_body_font_size_phone=”14px” content_body_font_size_last_edited=”on|phone” border_width_left=”3px” border_color_left=”#efb036″ global_colors_info=”{}”]

PPC ensures your budget is used on users actively interested in what you offer.

[/difl_advanced_blurb]

Our Pay Per Click (PPC) Services

Pay Per Click (PPC) is a powerful digital advertising method that helps your brand appear exactly where your potential customers are looking—on search engines, social media, or websites they visit. With PPC, you’re not waiting months to see results—you’re getting clicks, traffic, and leads today.

Keyword Research & Strategy

We begin with deep research to understand how your customers search online. Our team identifies and categorizes the most relevant keywords based on industry trends, intent, and competitiveness. These keywords are continuously reviewed and refined to ensure your ads remain relevant and targeted to your audience’s search behavior.

Landing Page Conversion Optimization

A great ad is only as good as the page it leads to. We improve landing pages by writing compelling headlines, using effective keywords, and guiding users with clear calls-to-action. Our goal is to turn clicks into conversions by aligning the landing page experience with what your audience is searching for.

PPC Management

Let us handle your PPC campaigns from start to finish. We take care of everything—from planning and keyword targeting to launching and monitoring your ads. With constant testing and optimization, we ensure your budget is used effectively to drive qualified traffic and conversions.

Paid Search Advertising

We help your brand appear prominently on search engines through well-structured campaigns. Our team carefully selects high-intent keywords, adjusts bidding strategies, and optimizes ad placements to boost visibility and return on investment.

Ads A/B Split Testing

We don’t guess—we test. By comparing different versions of your ads and landing pages, we discover what resonates best with your audience. This includes tweaking layouts, visuals, text, and calls-to-action to continuously improve campaign performance.

Google Ads Management

We manage campaigns across Google to broaden your reach. Through detailed audits and platform-specific strategies, we enhance your ad performance and make sure your message reaches the right users on the right search engines.

Social Media Advertising

Social platforms are powerful for connecting with potential customers. We run targeted ads on platforms like Facebook, Instagram, and LinkedIn, using engaging content and precise audience targeting to increase awareness and drive engagement.

Nextdoor Advertising

Reach local customers in your area through trusted community-driven advertising. We manage your business presence on Nextdoor, tailor ads to neighborhood interests, and track performance to help you connect more meaningfully with your local audience.

Amazon PPC

Stand out on Amazon with ads designed to drive product visibility and sales. We structure campaigns around product categories, refine keyword targeting, and manage budgets smartly to ensure your products reach the right shoppers.

Remarketing Campaigns

Don’t let interested visitors slip away. We use remarketing to re-engage users who have already interacted with your site, showing them relevant ads to encourage return visits and boost conversions—all while keeping ad frequency balanced and cost-effective.

YouTube Ads

Capture attention through video ads that connect with your audience. We develop targeted YouTube campaigns, from discovery ads to skippable in-stream videos, that deliver your brand message in a way that’s engaging, memorable, and action-oriented.

Conversion Rate Optimization (CRO)

Getting traffic is just the first step—we help you turn it into sales. Through A/B testing, user behavior analysis, and landing page enhancements, we maximize your website’s ability to convert visitors into leads and customers. More traffic, better results.

Why Our PPC Services Stand Out

Experience, Strategy, and a Team That’s Got Your Back

We’re not just here to run your ads—we’re here to help your business grow. With years of experience in paid advertising, we offer strategic guidance, full transparency, and hands-on support throughout your campaign. From audits to execution, we stay focused on one thing: delivering real results that matter to you.

Here’s what makes partnering with us different:

[difl_advanced_blurb title=”Comprehensive PPC Audits” blurb_icon_enable=”on” blurb_icon=”||fa||900″ blurb_icon_color=”#FFFFFF” icon_size=”35px” blurb_icon_background_color=”#003092″ image_icon_container_position=”outside” image_placement=”flex_left” title_background_bgcolor=”#003092″ wrapper_padding=”||||false|false” blurb_img_margin=”|0px||0px|false|false” blurb_icon_spacing=”27px|10px|27px|20px|false|false” content_area_margin=”||||false|false” content_area_padding=”||||false|false” title_padding=”23px|25px|22px|10px|false|false” content_margin=”25px|0px||-49px|false|false” content_padding=”|10px|||false|false” title_padding_tablet=”23px|25px|22px|10px|false|false” title_padding_phone=”27px|25px|24px|10px|false|false” title_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”22px” content_body_font=”|300|||||||” content_body_text_color=”#000000″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”]

Before we make any changes, we take a close look at what’s working—and what’s not. Our audits cover your campaign structure, KPIs, targeting, and even remarketing efforts. We identify any gaps and fine-tune your strategy so your ads run more efficiently and cost-effectively.

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[difl_advanced_blurb title=”Transparent Reporting” blurb_icon_enable=”on” blurb_icon=”||divi||400″ blurb_icon_color=”#FFFFFF” icon_size=”35px” blurb_icon_background_color=”#00879e” image_icon_container_position=”outside” image_placement=”flex_left” title_background_bgcolor=”#00879e” wrapper_padding=”||||false|false” blurb_img_margin=”|0px||0px|false|false” blurb_icon_spacing=”27px|12px|27px|22px|false|false” content_area_margin=”||||false|false” content_area_padding=”||||false|false” title_padding=”24px|20px|21px|10px|false|false” content_margin=”25px|0px||-49px|false|false” content_padding=”|10px|||false|false” title_padding_tablet=”25px|20px|20px|10px|false|false” title_padding_phone=”40px|20px|30px|10px|false|false” title_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”22px” content_body_font=”|300|||||||” content_body_text_color=”#000000″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”]

You’ll never be in the dark about your campaign’s performance. We share clear, custom reports that show how your ads are doing, what’s driving results, and where we’re making improvements. Plus, you’ll get access to a live dashboard so you can check in anytime.

[/difl_advanced_blurb]

[difl_advanced_blurb title=”Client-Centered Approach” blurb_icon_enable=”on” blurb_icon=”||fa||900″ blurb_icon_color=”#FFFFFF” icon_size=”35px” blurb_icon_background_color=”#ffab5b” image_icon_container_position=”outside” image_placement=”flex_left” title_background_bgcolor=”#ffab5b” wrapper_padding=”||||false|false” blurb_img_margin=”|0px||0px|false|false” blurb_icon_spacing=”27px|10px|27px|20px|false|false” content_area_margin=”||||false|false” content_area_padding=”||||false|false” title_padding=”23px|25px|22px|10px|false|false” content_margin=”25px|0px||-49px|false|false” content_padding=”|10px|||false|false” title_padding_tablet=”23px|25px|22px|10px|false|false” title_padding_phone=”25px|25px|26px|10px|false|false” title_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”22px” content_body_font=”|300|||||||” content_body_text_color=”#000000″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”]

We believe in real communication. From the very beginning, we’ll get to know your goals, your brand voice, and what success looks like for you. We schedule regular check-ins and stay available to discuss anything you need—because this is a partnership, not just a service.

[/difl_advanced_blurb]

[difl_advanced_blurb title=”Multi-Location PPC Strategy” blurb_icon_enable=”on” blurb_icon=”||fa||900″ blurb_icon_color=”#FFFFFF” icon_size=”35px” blurb_icon_background_color=”#f93827″ image_icon_container_position=”outside” image_placement=”flex_left” title_background_bgcolor=”#f93827″ wrapper_padding=”||||false|false” blurb_img_margin=”|0px||0px|false|false” blurb_icon_spacing=”27px|11px|27px|21px|false|false” content_area_margin=”||||false|false” content_area_padding=”||||false|false” title_padding=”23px|25px|22px|10px|false|false” content_margin=”25px|0px||-49px|false|false” content_padding=”|10px|||false|false” title_padding_tablet=”23px|25px|22px|10px|false|false” title_padding_phone=”26px|25px|25px|10px|false|false” title_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”22px” content_body_font=”|300|||||||” content_body_text_color=”#000000″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”]

If your business operates across different cities or regions, we build a campaign structure that speaks to each audience. From localized ad copy to geo-targeted extensions, we customize everything so your ads are relevant and effective—no matter the location.

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[difl_advanced_blurb title=”Dedicated PPC Specialists” blurb_icon_enable=”on” blurb_icon=”||fa||900″ blurb_icon_color=”#FFFFFF” icon_size=”35px” blurb_icon_background_color=”#4c7b8b” image_icon_container_position=”outside” image_placement=”flex_left” title_background_bgcolor=”#4c7b8b” wrapper_padding=”||||false|false” blurb_img_margin=”|0px||0px|false|false” blurb_icon_spacing=”27px|10px|27px|25px|false|false” content_area_margin=”||||false|false” content_area_padding=”||||false|false” title_padding=”23px|10px|22px|10px|false|false” content_margin=”25px|0px||-49px|false|false” content_padding=”|10px|||false|false” title_padding_tablet=”23px|25px|22px|10px|false|false” title_padding_phone=”26px|25px|25px|10px|false|false” title_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”22px” content_body_font=”|300|||||||” content_body_text_color=”#000000″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”]

You’ll never have to chase down different people to get help. We assign you a dedicated PPC specialist who oversees everything, answers your questions, and keeps your campaign running smoothly. Think of us as your extended marketing team—just more flexible.

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[difl_advanced_blurb title=”Client-First Mentality” blurb_icon_enable=”on” blurb_icon=”||fa||900″ blurb_icon_color=”#FFFFFF” icon_size=”35px” blurb_icon_background_color=”#23486a” image_icon_container_position=”outside” image_placement=”flex_left” title_background_bgcolor=”#23486a” wrapper_padding=”||||false|false” blurb_img_margin=”|0px||0px|false|false” blurb_icon_spacing=”27px|10px|27px|20px|false|false” content_area_margin=”||||false|false” content_area_padding=”||||false|false” title_padding=”24px|25px|21px|10px|false|false” content_margin=”25px|0px||-49px|false|false” content_padding=”|10px|||false|false” title_padding_tablet=”24px|25px|21px|10px|false|false” title_padding_phone=”37px|25px|33px|10px|false|false” title_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#FFFFFF” title_font_size=”22px” content_body_font=”|300|||||||” content_body_text_color=”#000000″ title_font_size_tablet=”22px” title_font_size_phone=”19px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”]

At HR92, your success is our success. We treat your business like it’s our own, investing time, resources, and heart into every campaign. We’re not just service providers—we’re your PPC growth partners.

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Pay Per Click FAQs

[difl_faq faq_item_gap=”10px” close_faq_icon=”3||divi||400″ open_faq_icon=”2||divi||400″ open_icon_color=”#FFFFFF” content_anime_duration=”2000″ faq_item_wrapper_bg_bgcolor=”RGBA(255,255,255,0)” default_que_wrapper_bg_bgcolor=”RGBA(255,255,255,0)” active_que_wrapper_bg_bgcolor=”gcid-7b527fdd-792d-4e64-8e5d-f56548e0d4c6″ faq_item_per_column_tablet=”2″ faq_item_per_column_phone=”1″ faq_item_per_column_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” question_text_text_color=”gcid-body-color” question_text_font_size=”21px” active_design_question_text_font=”||||||||” active_design_question_text_text_color=”#FFFFFF” design_answer_text_font=”|300|||||||” design_answer_text_text_color=”#000000″ question_text_font_size_tablet=”19px” question_text_font_size_phone=”17px” question_text_font_size_last_edited=”on|tablet” active_design_question_text_font_size_tablet=”” active_design_question_text_font_size_phone=”17px” active_design_question_text_font_size_last_edited=”on|phone” border_width_all_faq_item_wrapper_border=”0px” border_width_bottom_faq_item_wrapper_border=”1px” border_radii_active_que_wrapper_border=”off|25px|25px||” border_radii_active_que_wrapper_border_tablet=”off|25px|25px||” border_radii_active_que_wrapper_border_phone=”off|15px|15px||” border_radii_active_que_wrapper_border_last_edited=”on|phone” global_colors_info=”{%22gcid-7b527fdd-792d-4e64-8e5d-f56548e0d4c6%22:%91%22active_que_wrapper_bg_bgcolor%22,%22active_design_question_text_text_color%22%93,%22gcid-primary-color%22:%91%22active_que_wrapper_bg_bgcolor%22,%22question_text_text_color__hover%22%93}” que_wrapper_bg_bgcolor__hover=”1px||||false|false” que_wrapper_bg_bgcolor__hover_enabled=”on|hover” question_text_font_size__hover_enabled=”off|desktop” question_text_text_color__hover_enabled=”on|hover” question_text_text_color__hover=”#1f365c”][difl_faqitem question=”How much does PPC advertising cost?” _builder_version=”4.27.4″ global_colors_info=”{}” que_wrapper_bg_bgcolor__hover=”1px||||false|false” que_wrapper_bg_bgcolor__hover_enabled=”on|hover”]

There’s no fixed cost—it depends on your budget, your industry, and how competitive your chosen keywords are. You set a daily or monthly budget, and we optimize your spend for the best results.

[/difl_faqitem][difl_faqitem question=”What’s the difference between SEO and PPC?” _builder_version=”4.27.4″ global_colors_info=”{}” que_wrapper_bg_bgcolor__hover=”1px||||false|false” que_wrapper_bg_bgcolor__hover_enabled=”on|hover”]

SEO focuses on getting free, organic traffic over time, while PPC gets you paid, immediate traffic. Both can work together to grow your visibility online.

 

[/difl_faqitem][difl_faqitem question=”How quickly can I see results from PPC?” _builder_version=”4.27.4″ global_colors_info=”{}” que_wrapper_bg_bgcolor__hover=”1px||||false|false” que_wrapper_bg_bgcolor__hover_enabled=”on|hover”]

PPC campaigns can start delivering traffic almost immediately after they go live. However, it may take a few weeks to optimize for the best results like conversions or leads.

 

[/difl_faqitem][difl_faqitem question=”Can PPC work for small businesses?” _builder_version=”4.27.4″ global_colors_info=”{}” que_wrapper_bg_bgcolor__hover=”1px||||false|false” que_wrapper_bg_bgcolor__hover_enabled=”on|hover”]

Absolutely! PPC is great for small businesses because you can start with a small budget, target specific audiences, and scale as you see results.

 

[/difl_faqitem][difl_faqitem question=”Do I need to sign a long-term contract for PPC services?” _builder_version=”4.27.4″ global_colors_info=”{}” que_wrapper_bg_bgcolor__hover=”1px||||false|false” que_wrapper_bg_bgcolor__hover_enabled=”on|hover”]

It depends on the agency. At our company, we believe in flexibility and transparency—our clients stay because they see results, not because they’re locked into long contracts.

 

 

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